From cause to cure? Social media for wellbeing

Doctors could consider “social prescribing” to support mental wellbeing, suggest leading psychiatry researchers in Australia and the US.

In a hyperconnected world at work and home, depression and mental health problems are increasing – and suicide and drug overdose rates are rising dramatically in the USA.

In many US communities, traditional social networks – face-to-face contacts of daily life – are unravelling with the loss of social supports, Flinders University psychiatrists warn in a letter published in the international journal The Lancet.

This is associated with increasing ‘deaths of despair’ related to alcohol, opiate overdose and suicide “becoming more prevalent than ever”.

The experts remind clinicians and others to remember that depression and other mental health problems are known to spread through close social networks, up to “three degrees of separation” – or a friend of a friend of a friend.

“You could possibly say the rising suicide rate in the USA is related to ‘contagion’ of low mood and depression. Despair and distress can spread through social networks,” says Professor Tarun Bastiampillai, from the Flinders University College of Medicine and Public Health in Australia.

“The major implication is that instead of only resorting to medication, or individual psychological treatment, clinicians should also look to immediate social networks and wider social context including the influences of friends and family and wellbeing at work.

“The emotional experiences of this clustered social network of up to 150 people – the traditional size of a village in the past – means ‘friends of friends of friends’ can have a negative or positive effect on us,” says clinical academic Professor Bastiampillai.

“More now than ever, we have ways to connect to other people online. Our diary can be full and our lives busy, but are we connecting in a meaningful or harmful way via these online and offline social networks?

“Clinicians may need to look beyond an individual’s psychology and look at the individual’s wider social network and the negative or positive impacts it has.”

Doctors should consider ‘social prescribing’ – where patients who present with depression are helped to engage with positive activities within their networks.

While Australia’s suicide rate is relatively stable, America’s total suicide rate has increased 31% from 10.7 to 14 per 100,000 people in the past two decades. US suicide rates among males is almost four times higher (22.4 per 100,000 in 2017) than among females (6.1 per 100,000 in 2017).

In addition, there has been a concerning increase in US deaths related to drug overdoses during this time, from 6.1 per 100,000 in 1999 to 21.7 per 100,000 in 2017.

Low socioeconomic status, diminishing job prospects, low income, drug and alcohol abuse, family breakdown, divorce and rural isolation are linked to the official figures.

Therapeutic interventions can include analysing ‘depression clusters’ and developing more positive and healthy social networks – from relatives, friends, colleagues and neighbours to joining a sporting club or hobby group to expand the social network.

The letter, ‘Social network theory and rising suicide rates in the USA’ by Flinders University psychiatry researchers Professor Bastiampillai and colleague Dr Stephen Allison, and Seth W Perry and Julio Licinio from SUNY Upstate Medical University, New York, has been published in The Lancet (Elsevier) correspondence.

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College of Medicine and Public Health Research