Hedonism drives luxury brand loyalty – not quality
What drives a person’s preference towards traditional luxury brands? Flinders University researchers have found it’s all about inflating the image of the purchaser, who desire such […]
Joel makes a mark at South
A work placement at South Adelaide Football Club has given Flinders student Joel Lomman a headstart.
Flinders team revs up for motorsports challenge
Flinders University’s Motorsports team is lean, mean and ready to make an impact at one of the most competitive motor races in Australia. Now all they need is a car.