Harsh critics are the most loyal fans of video game brands
Video gamers are fiercely parochial – to the point of being pointedly critical of their favourite games – but new research shows such passionate critique is […]
Travel influencers tell us where to go
The reach of Instagram and other social media channel influencers has taken hold of the global travel business, with tourism operators and consumers seeking the best […]
Hedonism drives luxury brand loyalty – not quality
What drives a person’s preference towards traditional luxury brands? Flinders University researchers have found it’s all about inflating the image of the purchaser, who desire such […]
Joel makes a mark at South
A work placement at South Adelaide Football Club has given Flinders student Joel Lomman a headstart.
Flinders team revs up for motorsports challenge
Flinders University’s Motorsports team is lean, mean and ready to make an impact at one of the most competitive motor races in Australia. Now all they need is a car.