Travel influencers tell us where to go
The reach of Instagram and other social media channel influencers has taken hold of the global travel business, with tourism operators and consumers seeking the best […]
Time to think small on influencers
‘Mega’ influencers with more than 500,000 followers (think Hugh Jackman, Chris Hemsworth, Ash Barty and Sarah Magusara with millions of social media fans) have led the […]