Trump takes over a divided country
America has emerged from its elections as a deeply divided country, says Rodrigo Praino, Professor of Politics and Public Policy at Flinders University. “Donald Trump’s victory, […]
Hedonism drives luxury brand loyalty – not quality
What drives a person’s preference towards traditional luxury brands? Flinders University researchers have found it’s all about inflating the image of the purchaser, who desire such […]
Time to think small on influencers
‘Mega’ influencers with more than 500,000 followers (think Hugh Jackman, Chris Hemsworth, Ash Barty and Sarah Magusara with millions of social media fans) have led the […]